KillerSites Blog

Business on the Web

Business Lesson 101 – Stay FREE my Friends!

April 3, 2019

A basic business lesson…be very careful about who and what binding business relationships you establish.

The general idea I want to get across is: don’t get into unnecessary deals with third party companies. Really think hard about what the “partner” brings to the table for you to want to “partner up” with them.

Now, specifically I want to talk about…
MCN: multi-channel network: A company that claims to help “grow” your channel (YouTube, in this case…), by taking control of your channel for number of years, where generally all the income is funneled to the MCN, and after the “number of years” the income is returned, minus the MCN’s cut and generally you have no idea what the MCN has done, did or was planning on doing or the “help” they provided was ambiguous, uncertain or (in your best Unicorn voice), highly dubious. In my opinion it’s predatory. Also, see rent-seekers.

Generally the stuff they offer is stuff that sounds like you need their help getting but when you think about it, you don’t. Example:  free access for using stock footage (you can get that yourself for about 20$ a month which is way less than their fee).

In the video we’ll link to some YouTube content creators that got hosed real bad (if you haven’t already heard) as an example. Plus some of the experiences we had in the past. Enjoy!

 

My social links:
Instagram: https://www.instagram.com/stefanmischook
Twitter: https://twitter.com/killersites

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Do Web Developers need to Promise Web Sales for Clients?

November 15, 2018

Do Web Developers need to Promise Web Sales for Clients?

So you’ve got a client; maybe they’re your first, so you really want to do a good job and WOW them. Maybe they’re not but you’re a professional and always putting your best foot forward. But these clients are asking/demanding something that you’ve never really had to deal with before. They want you to prove the efficacy of your work. They want a tangible return on investment. Maybe you want this job so bad that you decide offer a guarantee that few others in your field can offer…

Can you/should you offer web sales?

Short answer: No. Why would you? That’s not really your job. General rule of thumb: “If you have to convince a business that a website is good for their business, then you probably should move on to another business.” “It’s like convincing a business that having a telephone is going to be good for business, so that the client can call them”. In short it a little crazy, bordering on unreasonable and not you responsibility.

On The Other Hand…

If you’re positive you can deliver on this promise (maybe you’ve even negotiated a tidy 25% of the sales generated from the website on top of your fee), then provided things go smoothly, Cha-Ching! But, would you be about to watch this video if you were 100% sure things were going to go smoothly? All sorts of problems can arise from you not being an expert in the client’s; not knowing what drives sales or their model, to your client booting you and you having no recourse, just to name a few…

We’re gonna look at some of the challenges facing web sales for clients and throw a few tips and strategies your way. And just in case you’re feeling a little anxious by all of this, stick around to the end of the vid where we’ve got a nice little view and a moment of serenity to keep things in perspective. For some of you already in the middle of a bad client web sales drama, take a breather.

My popular courses:
Learn web development fast: https://shop.killervideostore.com/
Learn Python 3 fast: http://www.killervideostore.com/python/

My business courses:
Complete Freelancer: https://www.killervideostore.com/free…
Complete Entrepreneur Course: https://www.killervideostore.com/video-courses/complete-entrepreneur

My social links:
Instagram: https://www.instagram.com/stefanmisch…
Twitter: https://twitter.com/killersites

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The Complete Freelancer course is available!

July 18, 2018

Hi,

I just released my Complete Freelancer course, where you will quickly learn how start, and build a very profitable freelance business.

This BRAND-NEW course (released July 16 2018) is based on my 20+ years as a entrepreneur, freelancer and developer. I’ve worked as a freelancer for years, and have hired freelancers for years. I’ve been on both sides of the deal …. that’s why this course is unique and so valuable.

Course highlights:

Comes with 5 freelance templates, to jump start your freelance business!
Lessons are in both video and podcast/audio format … for people who want to learn on the go.
Includes an 8 page e-book that outlines the course in bullet points for easy reference.
Students are already telling me it is the most complete and to-the-point freelance training these ever seen!

Check it out: Complete Freelancer.

Thanks!

Stefan

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Making an e-commerce Website Smarter.

December 5, 2012

Hi,

One of my goals in project ‘simplify’, was to not only make the KillerVideoStore simpler to use … but also smarter.

What is a smart e-commerce website?

For me, it is a combination of things that the store does:

  • Let’s people interact with the store in a way that enhances the store for everyone.
  • Makes it easy for people to find what they are looking for.

Creating a store ‘smart’, is much more about making it simple and useable … rather than trying to add all kinds of fancy whiz-bang technology to it. But technology is part of the equation as well.

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