KillerSites Blog

Success In App Development

December 3, 2019

What makes a web app successful? The development process and the realities of real-world coding.

You’ve probably seen or heard a lot of stories about a businesses’ web project (or projects in general) failing. Heck, if you’re a freelancer chances are you’ve witnessed it firsthand! It’s a more common occurrence than you think, especially with small businesses. “…You do all kinds of work, you put out a beautiful website or you put out a beautiful web app, and then you link to it in your portfolio from your own website, and the next thing you know -bing, bing, boom- the client instead of calling you up to try and make updates, they try to tweak it themselves of they hire their kid; they get the kid to come in there and they try to fix it and they mess it up, and in a short period of time the site looks terrible.”

So why does this happen? Well, believe it or not, it doesn’t come from a purely bad place in terms of the intention. That is to say, your client isn’t trying to ‘F#%$’ you or your work, or your livelihood for that matter. It actually (for the most part) comes from a place of ignorance: they just don’t know…anything, really…including how much it actually costs. “A lot of people who jump into the game of building a website or building a web app -any app- they don’t really realize how much work it really is to refine the product, to get it to the point where it’s really ready for market.”

Sound familiar? Here are some pitfalls that have unfortunately cut down many a project in the prime of their lives (and some even before that).

Versions and Iterations: Microsoft has Windows10, so what happened to windows 1-9? Yup, they were previous versions that were replaced by (theoretically, arguably, etc.) newer, better, faster versions. Products and projects must evolve or improve (bugs, glitches, etc.), or the user will simply not want to use it and go somewhere else. Which brings us to our next point

UI and UX: Now depending on the company or client you work for, they might like to lump these two things together but trust us, they are two very different things. UI (user interface) is pretty much the look of things what the user sees: colors, designs, fonts, formatting -the eye candy, so to speak. But UX (user experience) is how easy it is to use, and that is the real draw to a product or project. You could have the most appealing, eye-catching, awe-inspiring design, but if you can use it: if it’s clunky, takes forever to load, or your users just have no idea how to start or where to go to get what they need, it’s useless.

Poor Budget Planning: This last one is almost always the case (especially with getting the ‘kid’ in to do your work). “When a lot of small business owners realize they’re gonna have to invest much more into the project, a lot of them will drop the project in that point in time. I’ve had clients who spend fifty grand, 100 grand on a project, they get it out there and it’s starting to get some traction but they’re not willing to put more into it, so the system kind of sleeps and slowly fades and dies away.”

And on that positive note, check out the VLOG!!
It goes into way more detail on these points and uses clear cut examples like MySpace, and Google, and StudioWeb! There’s also a mention of how to bill small companies for your time in case a project does go down in flames, you won’t go into bankruptcy. Speaking of UI and UX, check out our online courses [links below…shameless promo, I know…], as a great example and who knows, ya might even learn something…


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