December 5, 2012
What is a smart e-commerce website?
For me, it is a combination of things that the store does:
- Let’s people interact with the store in a way that enhances the store for everyone.
- Makes it easy for people to find what they are looking for.
Creating a store ‘smart’, is much more about making it simple and useable … rather than trying to add all kinds of fancy whiz-bang technology to it. But technology is part of the equation as well.