KillerSites Blog

Simplifying a Web Store

November 15, 2012

simple design is best


We have been on a mission recently here at – a mission to simplify. I’ve even given the mission a name:

Project Simplify!

… Yes, very original.

Simple is hard to do …

Anyone with any design experience (and programming experience) can tell you that simplifying is a hard thing to do. It takes a lot of experience to be able to strip away the non-essential elements from a web page while still keeping it functional. As I stated in a previous blog post, web design is more like sculpting and less like painting; you want to strip away from the page to reveal the final product … rather than add to it.

Slick pages Suck

What I’ve found over the years is that typically, slick looking web sites are terrible when it comes to e-commerce conversions and overall usability.

… We recently experienced that with the website, where we got caught up in this new slick design and though it looked great, it got in the way of the website’s usability.


Stefan Mischook