KillerSites Blog


Simplifying a Web Store

November 15, 2012

simple design is best


We have been on a mission recently here at – a mission to simplify. I’ve even given the mission a name:

Project Simplify!

… Yes, very original.

Simple is hard to do …

Anyone with any design experience (and programming experience) can tell you that simplifying is a hard thing to do. It takes a lot of experience to be able to strip away the non-essential elements from a web page while still keeping it functional. As I stated in a previous blog post, web design is more like sculpting and less like painting; you want to strip away from the page to reveal the final product … rather than add to it.

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