Does Webflow Spell the End of Web Designers?
November 13, 2017
I got this question recently:
Love the YouTube channel, I just wondered what your thoughts on Webflow are? Will it spell the end of web development as we know it (coding) or will developers have to adopt a more visual approach to building a website with such as platforms like Webflow? I realise that the system is built for designers, however without the need for a developer on a platform such as this, the code is seminally marked up, they keep increasing the features capability and complexity, I ask the question where do we fit in if platforms like this become very popular?
I don’t see it as a threat – it is a tool.
A big part of modern web design and development goes WAY beyond code:
- Site aesthetic design – pre code design if you will
- UX – making the site EASY to use
- Information design / architecture, if you will. WHAT to place on the site
- Setting up the domain, hosting … the basic mechanics of it
- Tweaking – I’ve always found that no matter how good the tool, you will need to know code to tweak it
- Then there is consulting on social media strategy, content marketing strategy
- Finally, the websites function: do they need an e-commerce setup, wordpress, etc …
So Webflow, if it works as perfectly, can help automate the process and perhaps shift your time allocation (meaning you’ll write less code,) but you will still have plenty of work to do as a web designer/developer.
This is nothing new. In the early 2000’s, we did lots of stuff as web designer / developers that we no longer have to do because of better tools … and it’s a good thing!
Regardless of the tools that come out, it’s still good to know the code behind the pages and to learn how to put things together, because it will make you life easier as a web professional and even as a small business owner.