Top 3 Writing Tips for the Web
August 9, 2012
First, let us remember the top 3 rules of websites:
… and since most of a websiteâ€™s content is text, great web writing skills are super fantastically important! The irony these days, is that writing is often only considered as an afterthought.
By the way, thatâ€™s why social media websites like Facebook are typically doomed to eventually fail, because user-generated-content is usually crappy content, and the weight of that sea of useless material, typically crushes in on itself – like it did with Friendster and MySpace.
Letâ€™s get to the tips …
#1 – Keep your paragraphs short
Attention spans are getting shorter and shorter these days because people are bombarded with information – there is just too much floating around. People will not read long paragraphs, so keep them short … 4-5 lines and maybe a little longer with really important and meaty parts of an article or blog post etc.
#2 – Make liberal use of bullet points
Ah yes, everyone loves bullet points, because it lets you easily scan a page for the information. Bullet points can be ordered:
1 – point of hierarchical order one
2 – point of hierarchical order two
3 – point of hierarchical order three
.. Use numbered list if the order of things is important. Or they can be unordered, when their order is not important:
– point one
– point two
– point three
#3 – Use a lot of sub headings
Sub headings (like bullet points) allow readers to scan the page quickly, they act almost like beacons or page markers, that guide the user like a roadmap. Use them when the focus of an article changes. If for example, your blog post is about classic cars, with each car model you talk about, give it a new sub heading and a paragraph to go with it.
There is a lot more to writing well for the Web (I could easily squeeze out another 5-6 tips), but this an article about the top 3 tips only … and after-all, itâ€™s probably a good idea to keep it short.