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Alexa Rankings – how accurate are they?

May 8, 2008

One of the Web’s most popular places to get an idea of a web site’s traffic is

There is one major problem though: Alexa is not accurate at all.

Alexa gets a lot of it’s traffic data from its’ Alexa toolbar and other nebulous source they don’t identify. So that leads me to think that they still get most of their data from the toolbar.


Sounds OK, except for one glaring problem – who uses the Alexa toolbar?

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