Marketing for Developers
July 31, 2019
Getting your work seen helps to get you hired.
Marketing yourself as a developer is the best way to get the word out so you can build a reputation and secure work for yourself, especially if you intend on being a freelancer. Great, so what do I need to start getting myself out there? I’m Glad you asked…there are essentially 3 things you need to get started:
1- Skill Sets (both Technical and Social) – Skills you’ve developed through education/experience.
2- Reputation – The better it is, the better the chance you have of getting work.
3- IP (Intellectual Property) – What have you done in the real world. Projects you’ve worked on, jobs you’ve completed: for free or for pay.
Now, I know you’re looking at this and thinking these are all things that you get by doing real world work, how can I get real world if I don’t have these things? Ahhhhh…the catch 22, my friends…
The short answer is by any means necessary. Go out and do some free work/small project(s) for a small local business (not a long time, maybe 3 months or until the small project is done). At the end of that, yeah you may not have any money, but you’ve just got all three things you need to put towards getting a paying job (it might not pay much, but it’s a start), and when that paying job is done, you’ve got even more skill/rep/IP to put towards your next gig. From there you rinse/repeat ad nauseam and BOOM! work/life balance and a happy ending, LOL. Just kidding,, but it’s a good start.
Wriggity-wreck yo’self on the VLOG for some great advice on this subject from an almost 3 decade experienced ‘warrior of the code’ turned ‘diplomat of the code’, I guess… also a great analogy that might make you real hungry…you’ve been warned.
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