Facebook Advertising … is it worth it?
March 27, 2014
Strong evidence is showing that Facebook is a good place to pour your money into … IF you want to dump cash into a black hole of no return!!
Advertising on Facebook is revealing itself to be extremely sucky in a few ways:
- Most Facebook friends are likely fake. Especially if you promote to get them.
- Facebook is cutting off access to these friends – now it’s at about 15% and it is said to be heading towards 1% as a matter of company policy. This is called ‘organic reach’ … and the organism is dying fast.
- There are accusations (that seem credible) that Facebook is padding the numbers, in terms of traffic it claims to be sending advertisers way. Facebook does NOT allow you to have outside audits of their traffic flows – that should tell you something!!
- A huge number of Facebook profiles are fake – a huge number!
Here a few comments I picked up on the Web:
Facebook has already slashed the organic reach. It’s not coming, it’s here. I run the page for my company and at best 10 out 757 people are seeing what I post. Sometimes only 2-3 people see it. I’ve also heard from pages I personally follow (that aren’t big brands) that they’ve seen this trend for over a year now.
We all have seen crushing decrease on the number of engagements over the course of last 3-4 months. And this has caused us to go and look elsewhere.
The organic algorithm is not currently this low, so if in fact they are reducing it to 1-2%, that is news. Currently ablout 8-20% of my fans organically see my posts.
That is false, I have a local sports conference page on which I post highly viral content, the recent changes have taken likes and shares on posts from 1,000 to 2,000 on a viral post down to 250 to 500 sometimes even less. People liked the posts and responded as their friends and family responded but now they flat out aren’t getting the chance to see them.
Just so we all understand the racket: Facebook sells you Page Like ads so you can acquire an audience. After you acquire an audience, they want you to pay a second, third, fourth (etc.) time to reach the audience that you’ve already paid (at least in part) to acquire. Facebook is a business, for sure, and needs to make money in order to keep shareholders happy, but its business ethics are questionable at best.
Some things to read:
I have no inside information but it seems to me something is going down.