Why Web Design Ignorance is Killing your Small Business Website.
June 13, 2012
It is very common for small business owners to have problems with their websites. These problems typically arise because of issues of communication with the web designers and programmers that they hire.
â€¨â€¨A big reason for this lack of clear communication, is because most small business owners donâ€™t know much about web design (and most web designers donâ€™t know much about business!) …Â small business people also have no way of judging if the web design work being done, is any good. â€¨â€¨You have to be realistic, there is no way of managing the process effectively, when you are totally blind when it comes to how to build web sites.
â€¨â€¨Do small business owners have to become web designers?â€¨â€¨
Short answer: no. â€¨â€¨… In fact, they probably shouldnâ€™t. Itâ€™s best to stick to what you know (thatâ€™s running your business) and let others take care of the stuff you donâ€™t know.â€¨â€¨
That said, I believe ALL small business owners MUST learn at least some basic web design, so that they can properly manage the building of their websites. To be able to do this effectively, you will also need to learn to speak with web designers and web programmers, in the language they understand: nerd-talk.
â€¨â€¨What is Nerd Talk?â€¨â€¨
You know, all that geek-speak, things like:
Dynamic pages â€¨
Databases, SSL, Encryptionâ€¨
â€¨â€¨… etc, etc.
â€¨â€¨For some of you reading this, many of the terms I just listed may seem like total gibberish, but in fact, they are all common aspects of even relatively simple business websites! You canâ€™t blame someone for being totally lost about the web design process though … especially if they donâ€™t even know the basic language of nerd-folk and the concepts that they will throw at people!â€¨â€¨
The Solution is to Learn Basic Web Design!â€¨â€¨
With that in mind, Iâ€™ve put together a â€˜killerâ€™ video course package (for small business owners,) to help them wrap their heads around all this: â€¨â€¨http://www.killervideostore.com/video-courses/web-design-small-business.phpâ€¨â€¨
I hope that helps,â€¨â€¨