May 25, 2017
Guest post by: James Cummings
For a social strategy to be maximally effective, it needs to focus on content distribution across multiple social media platforms, utilizing the unique features of each platform in order to get the desired message across in a way that audiences can understand and connect with.
This guide to developing a social media strategy across multiple social media platform is directed at brands that are interested in building awareness among their natural audience.
Why do you need to develop a Social Strategy across Multiple Platforms?
Your brand needs to develop a social strategy across multiple social media platforms for one or more of the following reasons:
- Potential customers and more generally your target audience are in all likelihood very active on various social networks
- Every social media platform has key influencers you could use on your team
- The social web has not showed sign of slowing growth rates
- Social media has a powerful influence on people’s purchasing choices
Getting Your Campaigns Focused
A social media strategy is developed to serve specific purposes, such as generating leads, growing sales, extending customer service ability or developing business brand awareness. With many companies the goals are – all of the above and more; and the target audience are prospective customers, existing customers, business partners, the press and referral sources.
It is therefore important to first of all understand your goals, and focus on different goals through different campaigns. Sure, there may be some goals that are aligned, which can be tackled within the same campaign, but often you will need to split your campaigns to deliver the right messages in the right places at the times to achieve your goals.