
Youtube is the new big thing on the Web. But you have to wonder why Youtube got so big so fast?
… Consider that there are web sites that have existed long before Youtube and did the exact same thing – user generated videos/video sharing.
As a web designer/web developer, my first instinct would be to look at:
- Functionality
- Usability
I found that Youtube is very good in both camps (for the most part,) but so are several other video sharing sites.
The answer to Youtube’s success:
Youtube went to the top because of content.
Unfortunately, the content that drives Youtube is the content that the other big video sharing sites (ethically) removed from their websites – all the professionally produced videos.
.. We all like to see videos of cats falling off tables once in a while, but let’s be honest, most of us go to Youtube to see copyrighted videos:
- The Daily Show
- Colber Report
- Family Guy
… etc.
While the other video sharing sites removed copyrighted material, Youtube turned a blind eye (at least that is what I think,) and Youtube saw its’ traffic skyrocket.
So now Youtube is being sued left and right … they deserve it. If someone was selling ad space from an audience largely attracted by my hard work (not that would ever happen …) I would be pretty pissed off.
Side note:
My relatively simple video tutorials take a while to produce: you are taking about 5-7 hrs of work (easily) for every hour of video!
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Google says (Google bought Youtube) that in September it will introduce its’ video filtering technology and flush out the stolen content. I wonder if Youtube’s traffic will go the way of Napster?
Just in case you forget; Napster was the big name in music sharing (again stolen content,) until they were sued and forced to remove all the big-name songs. Napster has since fallen off the radar … no content.
Content is King:
That was the first rule of web design I learned back in 1994: content is king. You have to have good usability etc .. but at the end of the day, a web site needs good content.
… And that (my nerd friends,) is what Youtube and Napster can teach us about the Web.
Thanks for reading,
Stefan Mischook
www.killersites.com
www.killerphp.com