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Why Do All Websites Look the Same?

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Why Do All Websites Look the Same?

https://medium.com/s/story/on-the-visual-weariness-of-the-web-8af1c969ce73

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Today’s internet is bland. Everything looks the same: generic fonts, no layouts to speak of, interchangeable pages, and an absence of expressive visual language. Even micro-typography is a mess.

Web design today seems to be driven by technical and ideological constraints rather than creativity and ideas. Every page consists of containers in containers in containers; sometimes text, sometimes images. Nothing is truly designed, it’s simply assumed.

Ironically, today’s web technologies have enormous design capabilities. We have the capability to implement almost every conceivable idea and layout. We can create radical, surprising, and evocative websites. We can combine experimental typography with generative images and interactive experiences.

 

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