is_numeric Posted March 14, 2011 Report Share Posted March 14, 2011 (edited) Hi all I provide a web development training service for noobs My stats are telling me I get loads of visits but I am only converting a handful of sales a month Any tips around converting leads would be great The site is here Edited March 14, 2011 by is_numeric Quote Link to comment Share on other sites More sharing options...
falkencreative Posted March 14, 2011 Report Share Posted March 14, 2011 I think the main thing that stands out to me is after browsing the site as a visitor, I don't feel like the site communicates a strong reason why a visitor should pay for your services compared to the loads of free PHP tutorial resources out there. Based on your examples, it seems like the stuff you cover is so basic that it's easy to find free lessons that will provide the same level of knowledge (on youtube, nettuts, etc.) If your selling point is the fact that you communicate live via skype, I think that needs to be emphasized more. I also feel like it's difficult to find the example lessons (naming the section "Student Room" really doesn't immediately tell me that it contains some free examples) and they might be too short to get a feel for the quality of the lessons. Have you analyzed your stats to get a feel for where your visitors are coming from or the sort of search terms they are using? It's possible to get a lot of visitors, but they arrive at the site looking for something different than what you offer. Also, your stats should show you how long they stay on the site and which pages they leave on, which again might indicate why they are leaving. Quote Link to comment Share on other sites More sharing options...
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