I also tried this at first, and it was almost the same experience, most people don't know what they want, so I mainly use templates, show them, and change things up for them, its troubling when they yes too everything and trying to start from scratch, so by having a "menu" that I can serve to them on a silver platter made the whole processes much simpler.
By that I mean, here are a few Menu - Home Page - Color Pallet Combinations, here are the most popular trending fonts, used in 2018 for clear visuals, and so on. Most people don't pay attention to small details at first but when its all put together, boom
Although I have stopped offering this service, its something that I do believe worth doing, get to learn ALLOT just by trying to solve problems client have. keep it up! and don't give up