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how clicktags work?

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#1 Ant


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Posted 02 November 2010 - 12:56 PM

Can someone explain to me what software tracks the clicks to a banner ad.

I am trying to learn all about clicktags etc. This question still lingers after my initial post in this forum about some other questions I had about clicktags.

I know flash files have clicktags embedded in them. But what is it that takes the click information from the clicktag embedded in the flash banner and calculates it and then generates a readable document. What are "clients" looking at when they get a report from an ad agency about their advertisement and it's performance?

I have searched all over and cant find a straight answer on all this.

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