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Best Marketing strategy to improve Conversion?


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  • 7 months later...

The two that I have seen work the best are 

  1.  A reward system
  2. Success stories

A reward system encourages customers to keep on purchasing for something at the end. Restaurant companies track your order through points and each point tier offers a little kick back in the form of a free item. 'buy 10 pizzas and your next on is free' or 'earn 100x loyalty points this Holiday weekend'

Success stories allow the customers to empathize with other ppl or themselves and then take action based on that feeling; "John knew that he could take his Web Development to the next level so he applied for Uncle Stefs mentor program... Within 6 months of mentoring he was making 2x more per contract in his freelancing business and had increased his sales pipeline by 40%". 

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