What are the three most important aspects of a web site? Let’s start with the bullet points:
- Ease of use
- Design aesthetics
It’s important to recognize and understand these elements (and their order) because how you build an effective web site is largely affected by the above.
It’s all on video!
In the following video, I get into the details and show examples that back up my reasoning.
… I should point out that this video is not just for web designers and nerds, the discussion is relevant to managers and small business owners as well who are trying to figure out how to effectively use a website to support their business.
The following is a summary of some of the points I make in the video:
- Content sets the stage for the web site – it determines the structure and technology used to build out a web site.
- You can make websites easier to use (from a users perspective) by sticking to web conventions: have a top and side navigation, offer a search feature, provides links to the same information in several places.
- Content and ease of use trump slick design – Google and Craigslist are great examples.