The Initial Web Design Proposal

The initial proposal is a document that provides a basic outline of the web site project.

It contains enough detail to give the prospective client a general idea of what you would be delivering, but it leaves out the specifics that you would later detail in the actual web design contract.

Initial proposal contains:

  • Basic page counts.
  • Estimated total cost.
  • What you charge per hour – all clients seem to want to know this.
  • Major functionality – PHP, Flash etc …
  • Proposed delivery dates.
  • Payment terms.

Check out the session for details:


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This entry was posted on Tuesday, August 12th, 2008 at 11:53 pm and is filed under Business of Web Design, News, Podcast. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

17 Responses to “The Initial Web Design Proposal”

  1. Matrich says:

    Hi Stefan,

    Thanks for this great post. Could you please direct me where I can find the sample proposal or templates to use?


  2. Alex Gurevich (GFD) says:

    nice talk, you said in your audio that you will have a sample proposal on your site. Have you already posted it? i would love to check it out 🙂

  3. I will try to get something up soon.

    … So many things to do, so little time!



  4. Steve says:

    None of your video load, I only get a spinning circle.

  5. Hi Steve,

    What browser and what kind of computer are you using?

    … That said, try changing the browser. I know Safari on the Mac can give you problems.


  6. Marianne says:

    Hi Steve,
    FYI– I had the same problem w/ Safari and switched over to Firefox– no problems there at all!

    Hi Stefan, Thanks for this great site! I know you are swamped, but a sample proposal would be great to see– when you get a chance?!


  7. Sheldon says:

    Hi Steve,

    It’s inspiring to hear an experienced web designer give some nice information on this subject.

    Just to mention I’ve also searched for the sample proposal on this site, that you mentioned in your podcast. It would be really helpful to see a quick sample whenever you have the spare time.

    thanks again,


  8. Hi,

    Send me another reminder is a few weeks if I haven’t put one up.

    … Just very busy these days.


  9. Karena says:

    Hi Stefan,

    Thanks for the great site — I’m finding your tutorials very enlightening. Just wondering if you’ve had a chance to post the sample contract & proposal templates you mentioned, or if you’d be willing to send something along? The contract template would be particularly helpful…

    Thanks so much!

  10. I haven’t gotten around to putting out the contract template – sorry.

    I’ve just been too busy with the site redesigns these days.

    Soon though, soon.


  11. Maria says:

    Excellent! Very useful info, thanks for sharing!

    How about that pdf? 🙂


  12. Bera says:

    Hi Stefan.

    I just wanted to remind you about uploading to your website a sample proposal.

  13. loopzer says:

    best article I read about this yet!

  14. Pooja says:

    I liked your podcasts a lot as i got a learn a lot from experience you shared.
    I am a management student planning to start a wed designing business.
    Please it would be very nice of you if you can put samples of documents like initial proposal and contracts.
    Thanks a lot for your podcast.

    Awaiting for more more new stuff

  15. PD says:

    Hey Stefan,

    I am sure you are already well aware but your video pods do not load in Chrome either.

    Look forward to seeing your proposal template soon!

    Keep up your great work.

  16. Shwetha says:

    It would be better if you have given downloadable sample proposal.


  17. Yea … I will get around to it eventually.