The initial proposal is a document that provides a basic outline of the web site project.
It contains enough detail to give the prospective client a general idea of what you would be delivering, but it leaves out the specifics that you would later detail in the actual web design contract.
Initial proposal contains:
- Basic page counts.
- Estimated total cost.
- What you charge per hour - all clients seem to want to know this.
- Major functionality - PHP, Flash etc …
- Proposed delivery dates.
- Payment terms.
Check out the session for details:

August 21st, 2008 at 4:01 am
Hi Stefan,
Thanks for this great post. Could you please direct me where I can find the sample proposal or templates to use?
Thanx,
Matrich
August 27th, 2008 at 1:47 am
nice talk, you said in your audio that you will have a sample proposal on your site. Have you already posted it? i would love to check it out
August 27th, 2008 at 7:04 am
I will try to get something up soon.
… So many things to do, so little time!
Stefan
October 18th, 2008 at 2:19 pm
None of your video load, I only get a spinning circle.
October 18th, 2008 at 3:27 pm
Hi Steve,
What browser and what kind of computer are you using?
… That said, try changing the browser. I know Safari on the Mac can give you problems.
Stefan
October 20th, 2008 at 10:18 am
Hi Steve,
FYI– I had the same problem w/ Safari and switched over to Firefox– no problems there at all!
Hi Stefan, Thanks for this great site! I know you are swamped, but a sample proposal would be great to see– when you get a chance?!
Thanks,
Marianne
October 22nd, 2008 at 12:51 pm
Hi Steve,
It’s inspiring to hear an experienced web designer give some nice information on this subject.
Just to mention I’ve also searched for the sample proposal on this site, that you mentioned in your podcast. It would be really helpful to see a quick sample whenever you have the spare time.
thanks again,
Sheldon.
October 23rd, 2008 at 1:56 pm
Hi,
Send me another reminder is a few weeks if I haven’t put one up.
… Just very busy these days.
Stefan