Branding your Web Design Business

Hi,

In this session I go over what you need to do in terms of creating a brand for your web design business. If you don’t what I mean by ‘brand’, I’m just talking about the corporate identity for your new business. So we are talking about your business website, business cards etc…

Besides, pointing out what you need to do, I also get into some detail as to how you can go about doing it. As usual, I take a simple and practical approach based on my 17-18 years experience in small business.

… I must be getting old!

🙂

Branding your web design business:

As usual, if you have any questions or comments, please feel free.

Thanks,

Stefan Mischook

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This entry was posted on Monday, August 4th, 2008 at 1:56 pm and is filed under Business of Web Design, News, Web Design. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

9 Responses to “Branding your Web Design Business”

  1. Robert Carswell says:

    Thanks Stefan enjoyed the post.

  2. Grace Stacy says:

    Stefan, is there any chance of being able to see a written version of the information you are putting out in audio form? Yup, I live out here in the middle of nowhere on dial-up and have a hint that I am missing out.

  3. Hi Grace,

    I plan on putting together a study guide (if you will) at some point. I’m just not sure when.

    Beyond that, I will be releasing these sessions in mp3 format very soon so that you can download them.

    Stefan

  4. ric says:

    You answered one of my biggest question? Is it okay to use a web template? I always told myself, why wouldn’t I use a template. Considering the time and all that other stuff. If it’s available, the hey. My job will be to get the client a great looking site. Besides, they’re not going know. Or should I tell?

  5. There are two options:

    1. Tell them and mention how it reduces cost big time. Assure them that the template will be changed so it does not look like every other site.

    2. Don’t say anything if you will be making heavy changes to the look. What’s the difference?

    This applies to templates that you use for aesthetics/design – if you are using the template for the structure only, then there is no need to say anything.

  6. ric says:

    Great. I guess I want be saying anything then. I’m basically going to use it for the structure. The colors will most likely will all be changed to match there logo or there color scheme. Man I listened to all of your casts in like one sitting. I would love to hear more about running a web business.
    Being that we want to keep prices down, would it be better/easier to individually get a domain name and a host, or to like get space on the server and go through all the deal making with the host. I would like to have a monthly reoccurring billing with customers so that I can always have income. I would like to offer something in my package so that I’ll update this or that monthly so that they feel they are getting there moneys worth. Is this a good idea? The changes want be major such as coupon changes, pics, color, ect… How do you go about billing? I would like to do automatic billing through credit/debit cards. So many questions…Aaaaaaaaaaaaaaaahhhhhhhhhhhh!!!

  7. “I would like to have a monthly reoccurring billing with customers so that I can always have income. ”

    Yes, that’s a great idea.

    Whether or not you can set up something like this, depends on the client and their needs. I’ve found over the years though, that about 70% of clients will come back to you for updates mainly because as you know, just about every web site needs updates.

    With regards to how to charge for the updates, just consider them mini projects and bill them as you would any other project. I will be putting out my chapters/podcast on ‘Getting Paid’ very soon that gets into all that BTW.

    Whatever you do, don’t fabricate anything that really isn’t required – eventually they will figure it out and after all, it’s not honest.

    Stefan

  8. ric says:

    Cool…Can’t wait

  9. Jerald R. Blake says:

    Hi nice post, i have come across your site once before when searching for something so i was just wondering something. I love your theme, would it happen to be a free one i can download, or is it a custom one you had made? In a few weeks i will be launching my own site, i’m not great with designs but i really like the style of your site so it would be cool if i could find (or pay for) something with a similar look. 🙂 Thanks!