SEO reality-check tips

[administrator]

Hi,

 

Every now and then, I post a blog entry based on emails that I get. This time, someone asked a bunch of questions about SEO and gaining organic position on the search engines.

 

I figured I mention here to get some feedback (about SEO) from you guys.

 

Stefan

[shelfimage]

My basic SEO approach is to keep the html simple - less is more.

 

Unique meta title on each page,

One H1 per page,

Unique H1 per page positioned as the first text element or as close as possible to the top,

Internal linking of key topics,

[Wickham]

I suppose it depends on what sort of site you are designing.

 

I don't design many websites and those that I do build are very individual, like a village community website, so if someone searches Google for the village name it's almost bound to be near the top of the list.

 

There's only one other website dedicated specifically to the village, for the village hall bookings, so my website and that one are normally 1 and 2. There are other websites that include the village, like a local authority website or a site for holiday accommodation, but they usually rate lower in Google. I'm sure it helps to have the site's subject in the domain name.

 

If you are building a site for retailing shoes, it must be much more difficult to get near the top of the ratings because there are so many other shoe retailers.

 

So get a domain name that reflects exactly what you sell or where you are, like chicagopizzadelivery.com

Edited February 13, 2010 by Wickham