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For those interested in Fonts - A deep look at Gotham


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When I close my eyes and think of a word, I picture that word in Gotham. I am cursed with the compulsive need to identify every typeface I come across, but even if you do not suffer this particular affliction — if your relationship to typography resembles your relationship to air, a constant interaction so seamless you hardly think about it unless something goes seriously awry — you know this font. If you’ve been online, seen a billboard, gone to a movie theater, or walked down the street with your eyes open, you’ve seen Gotham.
Gotham is a typeface first designed in 2000 for GQ and released for public use in 2002. An abbreviated list of where it has appeared includes: Coke bottles; Twitter; Spotify; Netflix; Saks; New York University; The Tribeca Film Festival; TV shows including CONAN and Saturday Night Live; movies including Inception, Moneyball, The Lovely Bones, and Moonlight. If the advertisements in the train stations and bus stops in your city don’t use Gotham, they probably use a Gotham look-alike.



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