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How To Determine Pricing For You Clients?!


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Hey Guys,


I am an experience html/css designer with a bit of knowledge and experience in PHP, the last year I have been big into Wordpress. I am starting to develope sites for clients using wordpress themes and templates and building off that so I can get projects done faster and more efficient. The trouble I am running into is pricing, I am not sure what I should/could be charging people for this service. I currently help them find a theme and design that suits their needs, I set up their web hosting packages, custom domain emails, and give them a guide on how to operate their site and change their content. I am freelancer and have a few years of experience.


Any thoughts on references to pricing would be a huge help!

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From my perspective, figure out what you are worth.  If you believe that your time is worth $20 an hour before all expenses then that's where you can start. Next determine what it cost you to be able to perform your job  such as home office space, computers, software, etc. You would then need to figure out the average of that cost. For instant, a computer might cost you $2000 and is in service for 3 years. Based on 2000 work hours per year, that would be roughly about 33 cents per hour over the course of 3 years. Same thing for home office, software and anything else you use such as printer, supplies, phone/cell, etc. Also, keep in mind administrative time. Although you don't bill them directly for such service you need to factor that into your cost.


You can do the same thing with domain and hosting but I usually keep those separate since most client wants to know the cost of hosting and such.


Hypothetically, you may need to charge $30 per hour in order to satisfy the fact that you are making $20 per hour after all expenses.


Finally, if you charge a fixed rate job then you need factor in approximately how many hours it would normally takes you to build a site and then times that by your rate.  If it takes you 10 hours to build a site then it would be 10 hours X $30 = $300.


This is not something written in stone but it will give you a general idea how to determine your cost.

Edited by Eddie
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  • 3 weeks later...

Pricing is very much dependent on where you live, your experience and skills.  So it is nearly impossible to put a fixed dollar amount for X work. That said, look at how productive you are .. do you get the job done faster and produce a better website or web app in the end?


Also consider how technically challenging your skills are; a person who is very comfortable with the latest HTML5 and CSS3 or MVC PHP simply has more valuable skills than an old-school only HTML/CSS web designer. 


Hope that helps.


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