Email Marketing Vs. Social Media

[administrator]

Hi,

 

So I've been checking out the numbers and have found that email marketing is still much more effective that social media. In fact, some people say it can be as much as 30-40x more effective!

... The problem is, you have to get those email addresses! So how do you do that?

1. Build a content rich site.
2. Use social media to get some attention.
3. Have good spam filters in place so your list of emails/subscribers doesn't get polluted with the fake accounts.

This is a problem btw that everyone on the Web faces. Even Facebook has admitted that a huge percentage of their users are just fake accounts.

At killersites, I ignored this whole thing for years ... I let the lists go bad and now we are playing catch-up after years of neglect. The problem with not keeping your lists and user-base clean ... is that the spammers saturate things and the real people get lost.

Stefan

[azeemkhan]

I suggest you Social media is big source you can target your local area and share your product. Keep in mind 30% traffic you got using of social networking website. when you talk about email marketing is cheap and less business method just spend money. 

[martinsmith]

I Suggest that social media is the best platform to increase traffic and audiences to  your business...when coming to emil marketing it is cheap and we will not get more leads from this..

[pijushbanerjee]

- Email marketing is most trusted form of communication with 77% of consumers choosing email over other online channels. It is the most simple and effective form of marketing your products online.

[stephenchong]

Nowadays, marketers promote their business through both social media and email. Social media channels have a much higher engagement rate than email marketing. 

Edited August 4, 2018 by stephenchong

[Sumitchauhan]

But as Aa Social media advertiser, my experience is that Facebook is Social media marketing is more effective because it gives you more option to do analysis with the reached audience while in the other hand you have no idea who interacted with your sent mail or who not.

[davidlee21]

Yes, You are absolutely right. 

Email Marketing is more effective than social media marketing. It's because of the low cost of email marketing. Even though the conversion rate of social media is much higher than email marketing but when it comes down to ROI ( Return on Investment)  email marketing beats social media marketing. 

[monicageller3691]

Social Media is the on-going trend and strongest marketing platform compared to email marketing.

[Catbooster]

As far as more and more people join different social medias I think Social Media is more effective!

Edited April 1, 2020 by Catbooster

[martinsmith]

choose between ,email or social marketing then make your choice based on your brand's goals. Social media marketing is better when your goal is to expand your reach and engagement. Email marketing is better at driving sales.

[DavidMarshall]

I don't know about email marketing, for me, it's a little dirty, maybe because of constant scammers, spammers bombarding my email but it's really annoying. Even if it's more effective(I doubt that) I wouldn't choose that. Instead of that, Social media is a way better platform for increasing your audience on your site. However, I'm not a pro in this theme so you better ask some real agency that is working in this field for a long time. I can recommend these guys from digital marketing Liverpool, they have a lot of certified specialists that are working in this field for a long time.

Edited November 2, 2020 by DavidMarshall

[administrator]

18 hours ago, DavidMarshall said:

but you can't use both?

Of course. 

[sambil]

Social media marketing and email marketing you can attract your customers or visitors from both these marketing strategies. But here, I want to say that social media marketing is better than email marketing for getting quick results but you can't forget your email strategy.