itrunsinmyfamily

The summary is in the video, but not as many people are watching as we anticipated. We calculate that only about 15-25% of users actually watch the video. So we are reassessing having the video there.

Yeah that is an option. In fact the original plan for the site was to go directly to the tool page but my SEO team advised against it because apparently it wouldn't have been good for SEO.

We have been beta testing our new website called w ww.itrunsin myfamily.co m. The website is essentially the packaging around our proprietary family health history tool. This tool is designed to help people build their family pedigree then enter in diseases that run in their family. We want to help people become more aware of diseases that run in their family so they can treat and prevent these health issues before they occur. Our main goal is to get people to the tool [ht tp://se cure. itruns inmy family.c om]. We created the homepage [w ww.itrunsin myfamily.co m.] for SEO purposes and to be a welcome screen. However, during our beta testing we observe that only a minority percentage actually make it to the tool page. This is concerning for us because it is the tool that is the key feature of the site. We have tried different ways to help more people find the tool. These include: -making the button green, glossy, 3-d -increase the number of links to the tool on the homepage(now there are 5 links to the tool on the homepage) -increase the number of links to the tool on the other pages, nearly every page now has a link to the tool page -at the conclusion of the video it mentions to 'click the link below' This has improved the traffic to the tool page but still hasn't been as effective as we wished. We still get the comment "what do we click now?" We have come up with several ideas to address this: -changing the button to orange -removing the video and placing a HUGE button front and center -auto-redirect to the tool page (my SEO specialist frowns on this idea) -just quit and go home kidding We are limited by time and money to make too many major changes at this point. We are interested to hear what suggestions or recommendations you have for improvement. We know if we have enough expert eyes looking at the problem that the solution will present itself. So my question to the world is: What can we do to the home page to get more people to click through to the tool page? Thanks for your comments and suggestions! (if we use your idea we will add you to our list of consultants on our credits page when it is finished) bmw