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atmassenburg

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Posts posted by atmassenburg

  1. Answering your questions with question to give a better answer in the future:

    What is your goal for the new IG account? Are looking to solely capitalize or create work your passionate and then monetize it?

    Content strategies should be centered around your intent: Are you selling a product or service? If so create content around that. Are you generating social interest to see what pain or solutions others need?

    This is a great topic but their a few answers that you have to personally decide on; then you can narrow it down.

  2. I have found that there are only 2 ways

    1. Increase the size of said funnel. You want to get to the point where you go from 100 leads to 1,000 and then 10,000 every month. Because if you're only fortunate enough to close 1% of those leads, then you go to 1, 10, and 100 sales per month. 
    2. Increase you're skill and execution at each step in the funnel. You must get incrementally better at marketing, cold calling/elevator pitching, networking, demo meetings, closing, asking for referrals and delivery. 
  3. It's similar to different Pizza restaurants: it's all about preference, timing and availability. Meta owns Facebook and Instagram, and both platforms have code that allows them to easily update each other but some ppl just share on one more than another. 

    I feel neutral about them all and only care about:

    1. How they work
    2. How my target audience uses them
    3. How I can 'M&M' (market and monetize) from each
  4. The two that I have seen work the best are 

    1.  A reward system
    2. Success stories

    A reward system encourages customers to keep on purchasing for something at the end. Restaurant companies track your order through points and each point tier offers a little kick back in the form of a free item. 'buy 10 pizzas and your next on is free' or 'earn 100x loyalty points this Holiday weekend'

    Success stories allow the customers to empathize with other ppl or themselves and then take action based on that feeling; "John knew that he could take his Web Development to the next level so he applied for Uncle Stefs mentor program... Within 6 months of mentoring he was making 2x more per contract in his freelancing business and had increased his sales pipeline by 40%". 

  5. Without data or experience, my educated guess is SEO. Email marketing requires specific targeted approaches and the Exchange/Mail server medium you have to conquer before eyes are on your marketing message. SEO only needs interest in a topic. If I sell ballons and understand how each search engine works, I can craft ads to put my balloon business within radar and play the law of large numbers for traffic. With email, I have to already be doing business with my client to even remotely have a chance of them not hitting the spam/quarantine button on the email client. 

    The highest return on investment is getting very good at both so that traffic from SEO is converted to positive email cycles which is then converted into customer engagement and sales. A whole lot of work but EXTREMLY profitable over the course of a decade. I've been buying pizza from Pizza Hut and Dominoes because they did a decent job of getting me in from their email ONLY after my 'Pizza open near me' SEO search brought them as the top two within view on many an alcoholic night, lol.  

  6. What are some interesting problems that you are finding as you are marketing yourself as a Web Dev & Engineer?

    I'm working on helping setup a client setup their Shopify account and was amazed at the opportunity I have to configure things for them. Before we met, they had been struggling with this for multiple years!

    I'm finding that all my knowledge is useless unless it helps solve a problem for the client. 

     

    These can be the technical issues as well as operational and psychological? 

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