{"id":67,"date":"2007-07-23T03:32:18","date_gmt":"2007-07-23T08:32:18","guid":{"rendered":"http:\/\/www.killersites.com\/blog\/2006\/the-rules-of-risk-and-the-business-of-web-design\/"},"modified":"2007-07-23T15:42:01","modified_gmt":"2007-07-23T20:42:01","slug":"the-rules-of-risk-and-the-business-of-web-design","status":"publish","type":"post","link":"https:\/\/www.killersites.com\/blog\/2007\/the-rules-of-risk-and-the-business-of-web-design\/","title":{"rendered":"The rules of risk and the business of web design."},"content":{"rendered":"

\"Stefan<\/p>\n

In the business of web design (any business really,) there are two fundamental rules of risk you can use to evaluate whether or not you should take a particular risk:<\/p>\n

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  1. If what you are attempting do does not work out … will it kill you? <\/li>\n
  2. Does the potential gain justify the risk? <\/li>\n<\/ol>\n

    THE FIRST RULE OF RISK<\/strong><\/p>\n

    There is an old gamblers expression someone taught me years ago that sums this up nicely: <\/p>\n

    ‘Don’t go to the track with money you can’t afford to lose.’<\/em><\/p>\n

    This rule tells you, that you should not take any risk that would kill your business, if the risk should prove unsuccessful. Keep in mind that most business projects fail; yep, most business ventures, new products whatever … fail! <\/p>\n

    All-or-nothing type gambles may work once or twice, but eventually something will screw up. If you are one of those guys\/girls who puts it ‘all on the line’ everytime, you are doomed to struggle the rest of your life. <\/p>\n

    As a web designer building a business, you need to learn to take calculated risk that if they should fail, you will be able to continue along as you did before.<\/p>\n

    For example; lets take a look at a classic situation: the big contract.<\/p>\n

    Many times when people start a new business, they want to go after the big contract with the big clients right away. <\/p>\n

    … This is a fatal mistake because of a few things:<\/p>\n