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In the last year or so, Google has basically turned the whole SEO industry on its’ head: once coveted ‘techniques’ and strategies that permeated the SEO industry, actually went from being a benefit to websites to sometimes being the cause of their doom.<\/p>\n
… Many, many highly ‘optimized’ sites got taken to the woodshed (and then behind the woodshed!) because of SEO!<\/p>\n
Why did the vast majority of SEO fail?<\/strong><\/p>\n In a nutshell: most SEO techniques gamed the system. <\/p>\n Rather than structuring websites (and their web marketing efforts) in a way that the Web wants, most SEO firms went the route of trying to exploit weaknesses in the search engines.<\/p>\n … Any system based on loopholes, will eventually get wrecked as those holes are filled. Common SEO practices suffered the same fate. <\/p>\n Not all sites got killed – why?<\/strong><\/p>\n Some people realized a long time ago, that SEO practices and strategies based on loopholes, was not the way to go. A very few forward thinking web masters, adopted a long term view of SEO and web marketing practices and as such, the avoided the trashing and thrashing the others got. <\/p>\n … If you want to properly promote your site, you need to understand how to be forward thinking. That what’s I’ve always practiced at KillerSites and that’s why all our sites still rank well in the engines …. for well over a decade now. <\/p>\n