{"id":3597,"date":"2013-06-21T12:19:37","date_gmt":"2013-06-21T17:19:37","guid":{"rendered":"http:\/\/www.killersites.com\/blog\/?p=3597"},"modified":"2013-06-21T12:23:13","modified_gmt":"2013-06-21T17:23:13","slug":"building-an-effective-online-store","status":"publish","type":"post","link":"https:\/\/www.killersites.com\/blog\/2013\/building-an-effective-online-store\/","title":{"rendered":"Building an Effective Online Store"},"content":{"rendered":"

\"shopping<\/p>\n

Hi,<\/p>\n

Before I get into the article, I would like to mention two things:<\/p>\n

    \n
  1. We’ve updated and simplified the killervideostore.com website. In the article below, I talk about some lessons learned from website updates like this. <\/li>\n
  2. We just released a new video training package, the Web Developer from Scratch<\/a><\/li>\n<\/ol>\n

    … If you’ve been thinking about learning professional level PHP and JavaScript … here you go!<\/p>\n

    Quick Lessons in e-commerce<\/h3>\n

    Here are a few things to learn from my recent update to the Killervideostore.com website: <\/p>\n

      \n
    1. If adding something to a page\/site DOES NOT have any measurable impact, remove it.<\/li>\n
    2. Remember that people tend to skim pages, so keep that in mind when structuring your UI.<\/li>\n
    3. Seemingly small things can have a big impact on user behaviour and sales.<\/li>\n<\/ol>\n

      Remove the unnecessary: <\/strong><\/p>\n

      I am always experimenting with different variations to the layouts of our pages – adding\/removing buttons, adding a video, replacing link text to image buttons etc … The thing you should always strive for is simplicity – remove what is not needed. Buttons, videos and images that don’t do anything are actually distracting the user.<\/p>\n

      We recently added a video in our header, introducing the video store to anyone who cared to clicked on the video … very few did. In fact, only about 6% of bothered. Conclusion: waste of space. And so we removed the video.<\/p>\n

      Check out the old killervideostore header- with video in place:<\/p>\n

      \"killervideoStore-may-2013\"<\/a><\/p>\n

      .. Just click on the above thumbnail to see what it was like.<\/p>\n

      Now compare it to the new killervideostore<\/a> header.<\/p>\n

      People Skim Pages:<\/strong><\/p>\n

      When people come to a website, they skim the pages quickly … unless you catch their attention with something. So you need to remove clutter from the page to increase the chances that people will find what they are looking for.<\/p>\n

      Little Things can be Big Distractions!<\/strong><\/p>\n

      I can’t overstate how important it is, that you make changes to your websites very cautiously … especially when you have something that is working.<\/p>\n

      Over and over again, I’ve been amazed at how even seemingly simple things, can have a huge impact on user behaviour. For example, we once turned our store pages from a light green to a dark green … and watched sales immediately drop 50%! We then reversed back to our old lighter green and sales jumped right back up.<\/p>\n

      I hope you found this useful.<\/p>\n

      Stefan Mischook
      \nkillerSites.com<\/p>\n","protected":false},"excerpt":{"rendered":"

      \"shopping<\/p>\n

      Hi,<\/p>\n

      Before I get into the article, I would like to mention two things:<\/p>\n

      1. We’ve updated and simplified the killervideostore.com website. In the article below, I talk about some lessons learned from website updates like this. <\/p>\n

      2. We just released a new video training package, the Web Developer from Scratch.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,61],"tags":[],"_links":{"self":[{"href":"https:\/\/www.killersites.com\/blog\/wp-json\/wp\/v2\/posts\/3597"}],"collection":[{"href":"https:\/\/www.killersites.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.killersites.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.killersites.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.killersites.com\/blog\/wp-json\/wp\/v2\/comments?post=3597"}],"version-history":[{"count":26,"href":"https:\/\/www.killersites.com\/blog\/wp-json\/wp\/v2\/posts\/3597\/revisions"}],"predecessor-version":[{"id":3625,"href":"https:\/\/www.killersites.com\/blog\/wp-json\/wp\/v2\/posts\/3597\/revisions\/3625"}],"wp:attachment":[{"href":"https:\/\/www.killersites.com\/blog\/wp-json\/wp\/v2\/media?parent=3597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.killersites.com\/blog\/wp-json\/wp\/v2\/categories?post=3597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.killersites.com\/blog\/wp-json\/wp\/v2\/tags?post=3597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}