{"id":35,"date":"2005-02-26T02:06:27","date_gmt":"2005-02-26T07:06:27","guid":{"rendered":"http:\/\/www.killersites.com\/blog\/?p=35"},"modified":"2017-02-23T10:09:37","modified_gmt":"2017-02-23T15:09:37","slug":"getting-your-price","status":"publish","type":"post","link":"https:\/\/www.killersites.com\/blog\/2005\/getting-your-price\/","title":{"rendered":"Getting your price: the bait-and-switch tactic"},"content":{"rendered":"<p>The term bait and switch has a slightly negative connotation, but I use it anyway because it sounds good &#8230;&nbsp;<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"\/blog\/wp-content\/plugins\/chenpress\/fckeditor\/editor\/images\/smiley\/msn\/wink_smile.gif\" \/><\/p>\n<p>For small and medium sized web design projects, clients will typically want a final price for the project &#8211; it&#8217;s rare that they will let you work on a per-hour basis. Strangely enough though, clients will ask what you charge by the hour &#8230;<\/p>\n<p>This is where this tactic comes in handy; the idea is to give them a per hour rate that sounds good &#8230;&nbsp;make them feel as though they are getting a special price. If what you charge per hour actually does sound good, then this tactic is not useful for you. <\/p>\n<p>On the other hand, if you&#8217;re a cracker-jack designer, who charges more per hour because your work is that much better, or because you&#8217;re just faster at what you do, then bait-and-switch is what you need.<\/p>\n<p><strong>In a nutshell:<\/strong> it comes down to how many hours you actually work. Your clients will have <strong>no idea how long it will take<\/strong> you to complete the task! So if your rate is normally $50\/hour (and $25\/hour is the price that makes your client happy,) and you estimate the job will take you 10 hours. You can tell your clients that the job will take&nbsp;20 hours&nbsp;at only&nbsp;$25\/hour. This way, you&#8217;re able to give a more competitive per hour rate <img decoding=\"async\" alt=\"\" src=\"\/blog\/wp-content\/plugins\/chenpress\/fckeditor\/editor\/images\/smiley\/msn\/wink_smile.gif\" \/>&nbsp;, while still making the money you want for the job.<\/p>\n<p><strong>Conclusion:<\/strong> <\/p>\n<p>At the end of the day, the bait and switch tactic I teach, is not about ripping off your clients &#8211; you MUST provide good value. Instead it just about framing your pitch.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The term bait and switch may have a slightly negative connotation, but I use it anyway because it sounds good.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.killersites.com\/blog\/wp-json\/wp\/v2\/posts\/35"}],"collection":[{"href":"https:\/\/www.killersites.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.killersites.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.killersites.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.killersites.com\/blog\/wp-json\/wp\/v2\/comments?post=35"}],"version-history":[{"count":2,"href":"https:\/\/www.killersites.com\/blog\/wp-json\/wp\/v2\/posts\/35\/revisions"}],"predecessor-version":[{"id":4806,"href":"https:\/\/www.killersites.com\/blog\/wp-json\/wp\/v2\/posts\/35\/revisions\/4806"}],"wp:attachment":[{"href":"https:\/\/www.killersites.com\/blog\/wp-json\/wp\/v2\/media?parent=35"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.killersites.com\/blog\/wp-json\/wp\/v2\/categories?post=35"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.killersites.com\/blog\/wp-json\/wp\/v2\/tags?post=35"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}