In the following article, using a question and answer format, I try to answer some of the common questions about how blogs fit within a business.<\/p>\n
1. Can you describe your introduction to blogging, how you became interested how has it impacted you personally?<\/strong><\/p>\n I first heard about blogging in about 2001 and dismissed it as another tool for people who didn’t want to learn HTML. A year or so later, I realized the significance of blogging and blogging software:<\/p>\n … it was going allow for the original vision of the Web to actually materialize, where anyone could easily get a website on the Web.<\/p>\n Blogs and the blog phenomenon, made me rethink my whole approach to web design as a web professional: blogs, CMS and other similar content formatting tools where the future of web design.<\/p>\n <\/p>\n 2. From a business perspective, how do you think blogging can positively impact communications, sales and corporate image?<\/strong><\/p>\n Blogs offer a great way to connect with your audience\/client base in a informal and personal manner. These days, traditional hard-sell tactics of marketing are quickly becoming dated … now businesses have to engage with their audience.<\/p>\n Just as a programmer can get away with wearing jeans to work, blogs allow companies to communicate with the public in a less restricted context.<\/p>\n 3. What is the best advice you can give an individual or business who is considering starting a blog?<\/strong><\/p>\n Find someone in your company who:<\/p>\n 1. Knows your products\/services. Keep the content of the blog peripheral to your companies core. Remember the soft-sell principle<\/em> and try to engage with the audience honestly.<\/p>\n Setting up a blog:<\/strong><\/p>\n You have two basic options:<\/p>\n Go through the trouble of (1,) setting up your own blog or use a (2,) blogging service like killerblogs.com where you can roll out a blog in record time.<\/p>\n Another advantage of going with a blogging community, is that you can take advantage of the community to spread the word about your blog and your business.<\/p>\n 4. What industry sites and blogs do you read regularly?<\/strong><\/p>\n Mostly technology related and international news: CNN, MSNBC.<\/p>\n 5. What are your favorite blog development tools or applications?<\/strong><\/p>\n From my experience (not that I have tested every blog tool out there,) WordPress is probably the best choice out their today because it is:<\/p>\n 1. Mature – clean code and refined functionality. Another option that I have played a little bit is Drupal. Drupal is really a full-blown CMS (content management system,) but it can easily be setup to act as a simple blog. <\/p>\n … One advantage that Drupal has over a simple blog, is that it can be later expanded to do things that a blog might not be able to handle. <\/p>\n 6. Can you name 5 tips for successful blogging?<\/strong><\/p>\n 1. Be honest. 7. Can you name five common mistakes in blogging?<\/strong><\/p>\n The opposite of the above 5 tips.<\/p>\n 8. What is the best way to get a new blog promoted?<\/strong><\/p>\n In the real-estate world the top 3 rules are:<\/p>\n 1. location In the blogging world, the top 3 rules:<\/p>\n 1. content If you have good content on your blog, people will talk about it and it will spread. The Web is about viral marketing.<\/p>\n 9. What is the relationship between your web site and your blogs? How are they interconnected? How does the blog expand upon your website?<\/strong><\/p>\n My blog allows me to discus topics related to my core business in a editorial manner – I can be informal. In addition, the blog is a great place for me to fill in the gaps that I may have missed in the main site and it creates another contact point for my readers. Blogs provide another style of presentation that appeals to a different audience than the main site.<\/p>\n 10. What do you think is the future of Blogging?<\/strong><\/p>\n I think that blogging will continue to become more and more important because of how easy they make building a website and because they provide an informal bridge between a business and the public.<\/p>\n Beyond traditional text based blogs, I think that video and audio blogging are moving mainstream.<\/p>\n Thanks,<\/p>\n Stefan Mischook<\/p>\n www.killersites.com<\/p>\n","protected":false},"excerpt":{"rendered":" In the following article, using a question and answer format, I try to answer some of the common questions about how blogs fit within a business. 1. Can you describe your introduction to blogging, how you became interested how has it impacted you personally? 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\n2. Is fun to be around.
\n3. Can write and communicate well.<\/p>\n
\n2. The WordPress community is big … lots of resources.<\/p>\n
\n2. Be sincere.
\n3. Keep the writing on topic.
\n4. Keep the the writing concise – people are impatient on the Web.
\n5. Be regular with your articles.<\/p>\n
\n2. location
\n3. location<\/p>\n
\n2. content
\n3. content<\/p>\n