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diazmedia
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Joined: Jul 9, 2007
Post Count: 68
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Flash and SEO with SWFObject

Hey guys, It's been a while.

Okay I have a question for some of you SEO and accessibility experts. I have a customer who wants this full flash site. They have an advertising company and we are already halfway done with their full flash site. Now, I had an idea, probably not an original one, and nothing has been promised to the customer at this point: Is it possible to use SWFObject to replace a full flash site with a full html site (exact same content in both) if they are missing the flash plug-in or have it disabled. For example:

<div id="basicsite">
* full html replacement content would go here 
</div> 

<script type="text/javascript"> 
var dos = new SWFObject("flash.swf", "flash", "100%", "100%", "9", "#000000");
dos.addParam("scale", "noscale"); 
dos.addParam("wmode", "transparent");
dos.write("basicsite"); </script>

And if it were set up that way, would that html content be searchable.

I know it's possible to do this. I'm not sure if it would be SEO friendly but if it were, would it be considered a black hat technique? My goal isn't to hide the searchable content, like I said the content would be the same on both the flash and the html replacement, so I don't see this as being unethical. My goal is to kill two birds with one stone. To be able to fulfill what my client needs, which includes a full flash site, but also be able to replace his flash content with the same content in html, which would hopefully be SEO friendly and accessible.

Thanks in advance.
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[Edit 2 times, last edit by diazmedia at Dec 2, 2008 5:15:54 PM]

[Dec 2, 2008 5:11:03 PM]

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diazmedia
Member

Joined: Jul 9, 2007
Post Count: 68
Status: Offline


Re: Flash and SEO with SWFObject

Anyone?

[Dec 4, 2008 6:49:06 AM]

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ewwatson
Advanced Member

United States
Joined: Dec 19, 2007
Post Count: 1285
Status: Offline


Re: Flash and SEO with SWFObject

I don't see why not. I did it on a smaller scale as seen here. If you disable flash you get an alternate navigation. I don't remeber how exactly to do it with the JS SWFobject , but I do know it can be done with the static version as described here. As for the SEO - I don't know. But "I" wouldn't worry about it.
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Knowledge is Power
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[Edit 1 times, last edit by ewwatson at Dec 4, 2008 7:16:11 AM]

[Dec 4, 2008 7:13:40 AM]

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lm
Advanced Member

Joined: Oct 27, 2004
Post Count: 2550
Status: Offline


Re: Flash and SEO with SWFObject

so far I couldnt find out if there is any restrictions on alternate content if you use SWFobject ( you can google further on it).
According to all sources (such as this one ), optimize your Flash for SEO as much as possible, and use alternate content for SEO and people with "lesser technology support".
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My blog

[Dec 4, 2008 7:30:03 AM]

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shelfimage
Advanced Member

USA
Joined: Mar 24, 2005
Post Count: 3000
Status: Offline


Re: Flash and SEO with SWFObject

take a look at
http://www [dot] alla ga sh inter na tion al [dot] com - uses swfobject. The site is just about completed but might have a few rough edges... languages use xml.
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[Dec 4, 2008 7:35:37 PM]

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