… I seem to remember that from my psychology days.

Stefan

Comment: From this view, “Sites” “Killer” is what “I” read, when looking at any version of the title “Killersites”. Who wants to look at a “sitekiller”, even though I know what it should read.

Since, the heavy black “site” dominates the red “Killer” – in the title, it actually does read the other way – right then to the left – from my eyes. However the version of the business card with the wide black left border seems to balance the three sections (black border – red “Killer” – black “sites”.

Maybe a darker shade of red for the word “Killer” or a slightly grey shade lighter on the black would truly balance the title to read precisely what you intend – “Killersites”.