KillerSites Blog

Social Networking

A Practical Guide to Developing a Social Strategy across Multiple Social Media Platforms

May 25, 2017

Guest post by: James Cummings

For a social strategy to be maximally effective, it needs to focus on content distribution across multiple social media platforms, utilizing the unique features of each platform in order to get the desired message across in a way that audiences can understand and connect with.

This guide to developing a social media strategy across multiple social media platform is directed at brands that are interested in building awareness among their natural audience.

Why do you need to develop a Social Strategy across Multiple Platforms?

Your brand needs to develop a social strategy across multiple social media platforms for one or more of the following reasons:

  • Potential customers and more generally your target audience are in all likelihood very active on various social networks
  • Every social media platform has key influencers you could use on your team
  • The social web has not showed sign of slowing growth rates
  • Social media has a powerful influence on people’s purchasing choices

Getting Your Campaigns Focused

A social media strategy is developed to serve specific purposes, such as generating leads, growing sales, extending customer service ability or developing business brand awareness. With many companies the goals are – all of the above and more; and the target audience are prospective customers, existing customers, business partners, the press and referral sources.

It is therefore important to first of all understand your goals, and focus on different goals through different campaigns. Sure, there may be some goals that are aligned, which can be tackled within the same campaign, but often you will need to split your campaigns to deliver the right messages in the right places at the times to achieve your goals.

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How To Work Out Which Social Media Platforms To Prioritise In Your Business

May 17, 2017

Guest post by: James Cummings

Businesses are now using multiple social media platforms to market to and communicate with their customers. In this article, we will look at the various characteristics of some of the main social media platforms to help you to prioritise which to use in your business. A killer website these days needs a killer social media marketing strategy.

Projections show that there will be more than 2.67 billion registered social media users spread across various networks by 2018. Facebook is the most famous social network and currently has around 1.97 users every month. The choice of social media platform for private use depends on the taste and preference, but for business depends on applicability and market dynamics. It is often hard for a business to select the most suitable social network because they are many.

The following are crucial factors to consider when selecting social networks for your business.

1. Understand your target audience

Which channels do your potential clients use most? If you target the younger generation, consider using platforms that support videos such as Snapchat and Instagram. Adopting Snapchat when you have a target audience of women who are more than 55 years old will likely be a total miss. It would also be unwise to use Pinterest when your target market is older men because research shows they just don’t tend to be on there that much.

You have to understand the social media demographics and user profiles.

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Top 3 Reasons why Google+ is Better than Facebook

November 11, 2011

google+ logo

It has been a while since my last post … just busy with things.

Ok, let’s get to it. What are the top 3 reasons why Google+ is better than Facebook?

Here you go:

  1. Privacy
  2. Privacy
  3. Privacy

Facebook is pretty much in the game of selling all your information to anyone. They (in my opinion) are doing whatever they can to mine your personal data and more importantly, I think they are purposefully trying to make as hard as possible for you to have any privacy.

Just look at their privacy system, it is set up in such a convoluted way, that they are either:

1. Total morons.
2. Trying to make it hard for you to be private.

… I give them the benefit of the doubt and believe they are not total morons.

Fake Complexity is a tactic

My 20 years of business experience has taught me one very important lesson: when a contract or deal is made to be very complex, it is typically done so, to HIDE things that people might not want you to see.

For example: credit card companies will bury all kinds of hidden traps and gotchas in the contract you sign when you get a credit card, even though (if you think about it) it should be pretty simple and could easily be handled on one page.

Another great example of this nefarious tactic (unnecessary complexity) was found in the Wallstreet banker mortgages with their deceptive teaser rates and other sneaky things they did to make crappy deals look fantastic. Not only did the Wallstreet banks screw the borrowers, they shafted other banks and financial institutions by selling them the crap mortgages; painting them as good investments. In the normal business world, we call that fraud … and fraud is a form of theft.

… The point is that Facebook’s privacy mechanism is probably designed to be hard to use, so that people will not be able to figure out how to make private their personal information. Google+ makes that much, much easier.

Who cares about privacy!!

Well, Facebook profiles have been instrumental many divorces, people getting fired and in my case, having major fights with now ex girlfriends over a perception of what I was doing.

… But that’s another story.

Stefan Mischook

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