We have been on a mission recently here at KillerSites.com – a mission to simplify. I’ve even given the mission a name:
… Yes, very original.
Simple is hard to do …
Anyone with any design experience (and programming experience) can tell you that simplifying is a hard thing to do. It takes a lot of experience to be able to strip away the non-essential elements from a web page while still keeping it functional. As I stated in a previous blog post, web design is more like sculpting and less like painting; you want to strip away from the page to reveal the final product … rather than add to it.
Slick pages Suck
What I’ve found over the years is that typically, slick looking web sites are terrible when it comes to e-commerce conversions and overall usability.