Making an e-commerce Website Smarter.

December 5th, 2012

Hi,

One of my goals in project ‘simplify’, was to not only make the KillerVideoStore simpler to use … but also smarter.

What is a smart e-commerce website?

For me, it is a combination of things that the store does:

  • Let’s people interact with the store in a way that enhances the store for everyone.
  • Makes it easy for people to find what they are looking for.

Creating a store ‘smart’, is much more about making it simple and useable … rather than trying to add all kinds of fancy whiz-bang technology to it. But technology is part of the equation as well.

So for example:

We now have a testimonials and rating system on a per course basis. This is nothing new or groundbreaking – Amazon has been doing this sort of thing for years and in fact, a lot of people go to Amazon JUST to read the user reviews about products!

… This should tell you how important that seemingly simple feature is!

Product reviews add value to the site because other people can see what previous buyers think … and often times, the reviews provide information about products that you don’t see in the product descriptions.

Another cool ‘smart’ store feature: Suggested Products

Any self-respecting e-commerce shop should also include a related products feature, where the store displays items that the visitor might be interested in, based on the products they are currently looking at.

Thanks,

Stefan Mischook
killeSites.com

Comments are closed.

Created By Stefan Mischook  |  Site Map  |  Top of page  go to top of page